Retail execution is the final leg of the sales process for in-store purchases. It’s the last opportunity for consumer packaged goods (CPG) companies to capture their customers’ attention and seal the deal.
In the simplest terms, it’s the retail activities (from merchandising to order replenishment) designed to bring the brand strategy to life in-store and increase sales.
Sintesys is Retail execution software helps plan, manage, and monitor in-store activities in the consumer packaged goods (CPG) industry. These solutions facilitate improved collaboration between CPG companies and retailers to optimize in-store sales and increase profits. Retail execution software is used by merchandisers and marketing professionals in the CPG industry. It can also be used by field sales employees to manage sales activities.
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